Stop training and start teaching your team members.

My Mission Statement

I am on a mission to improve the relevance and the profitability of local advertising and marketing services for the business owner, the salesperson and the company, in that order.

Let me know if I can help you.

Professional Radio Advertising Sales

If this is your first selling job in Radio advertising sales, this course is for you. If you have been in Radio advertising sales for some time and you want to step up to the next level of professional selling, this course if for you too.

This Profession of Advertising Sales course is for anyone who wants to get ahead quickly and start making more money faster. You will learn how to build a professional career in Radio advertising sales. You will be able to fulfill the dreams you have for your personal life, your family life, and your professional life.

Start Building a Smarter Workforce

Today, companies need to do everything possible to drive performance; people and skills are a strategic part of this performance. In the IBM Smarter Workforce Study, 71% of CEOs cited human capital, ahead of products, customer relationships, and brands as the leading source of sustained economic value. Eight out of 10 senior leaders believe their employees are getting the right training.

It is clear senior management teams at successful companies recognize the need for skills and training. However, only about 50% of their employees feel they are receiving the training and support they need. A disconnect exists between decision-makers and employees, resulting in under-investment in training at many organizations. Teaching your team the essential skills they need is not just a box on a list you can check off and call it good.

I don’t train people. I teach people. You train your dog to do the trick or to obey a command. To be successful in business, you must teach your employees how to think, reason, act, and respond to the myriad of circumstances they will encounter as they represent your company to the public. That’s why I practice Competency-Based Education using a cloud-based Learning Management System in my coursework.

Free Productivity Tools

Setting a goal is just the first part of accomplishing something you want. In the Franklin Covey 4DX Operating System, your goal is called a lag measure, it lags behind your activities. The second discipline in 4DX is to focus on your lead measures, those activities that you can leverage that will influence the lag measure. You can download my free Sales Funnel Calculator to help you calculate your lead measure activity levels required to achieve your goals.

Check Out My Latest Articles For Helpful Ideas

Helpful salesperson calling to help local businesses

Twelve Easy Ways to Support Local Business

“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means they are open for business but practicing safety measures and social distancing. If you are in B2B sales, instead of just paying lip service to “being there for your customers,”

Salesperson conducting a customer needs interview

The Customer Needs Reassessment

Dan was considered a successful salesperson. He had an extensive list of customers and significant annual billing. Dan’s clients liked him because he always got them a “deal” with his company. Like most salespeople, Dan saw a dramatic drop in his business when COVID-19 hit. March was rough, April was terrible, and May looks awful.

Picture of steps to a house with Denny's options

Denny’s Plays Marketing Games

Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The international restaurant chain, Denny’s has decided to play games with their marketing and it is a big winner!

Sales, Management and Leadership Education

The most rewarding activity in my life is helping others grow and prosper through the education and development services I offer. By any conservative estimate, in the past 25 years, I’ve educated over 4,000 salespeople, presented to tens of thousands of advertisers and helped sell hundreds of millions of dollars in advertising. Whether the education is in-person or online, I always do my best to ensure that you learn something helpful you can start using immediately.

The Learning Academy

My online academy is not just a library of educational videos. My courses are interactive with live video conferencing, personalized assignments, assessments, and collaborative activities.

The Workshops

Whether you’re looking for on-site educational services for your team members or a sales presentation for your customers, let me bring my presentation and selling skills in to help you create an amazing event.

The Webinars

In today’s fast-paced, connected world, getting your people together in one place at one time for an educational or sales event can sometimes be difficult. Let’s arrange to deliver the content in a webinar.

  • I've been working with Spike for a very long time. Whenever I get stuck and need help with an idea or a new project, Spike is there with just the right idea.

  • I met Spike early in my Radio career when I was struggling to get started. I was even thinking about quitting. But with Spike's help, I was able to get established and Radio advertising sales has been very good to me.

  • I've been in sales for most of my life. I'm not new to advertising but I am new to Radio advertising sales. I really enjoy Spike's personalized training style. He helps me learn what I need to know and he's always there when I have a question.

  • Spike helped me develop my leadership skills and prepared me for a promotion, more responsibilities, and a larger paycheck!

  • I've worked in sales for two Fortune 500 companies. The education Spike provides is far better than anything I've experienced before. The learning is personalized to fit my learning style. The live lecture series, personal one-on-one meetings, and the website makes Spike's curriculum very interactive.


The Four Keys to Advertising Success® Book

Stop wasting your hard earned money on BADvertising. The Four Keys to Advertising Success® is a one-hour guide to successful local advertising strategies written specifically for the small business owner. Based on hundreds of interviews with local business owners, The Four Keys is an essential guide on what works and why in local advertising. I’ll be happy to autograph your copy. Specify to whom at check out in the special instructions.

The Four Keys to Advertising Success® Workshop

If you want to teach your local advertisers how to avoid making another costly mistake with their hard earned advertising funds, then you need to schedule a Four Keys to Advertising Success® Workshop in your market. This is not a high-pressure sales event with remenant inventory. The Four Keys to Advertising Success® Workshop is focused on educating your local advertisers about the secrets that the most successful and satified advertisers know and use every day.

My Services

I feel most delighted when I can help someone learn the skills necessary to start living the life they deserve to live.

Creative Campaign Development

Creative Campaign Development

In business, your brand image is your message to potential new clients. It must be emotionally engaging and consistent across all media platforms.

Sales & Management Education

Sales & Management Education

Stop training your team and start teaching them how to work more effectively in the market.

Strategic Planning

Strategic Planning

Learn how to develop and implement a strategic plan to profitably grow your business.


These are just some of the companies I work with.

Spike SanteeHome Page