Selling Radio advertising can be a rewarding career both professionally and financially because you are helping build the American dream. Your customers are business owners
Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google
I talk with hundreds of local business owners every month about their advertising activities. Usually, one of my first questions is about what types of
Package selling has been a staple of the Radio advertising business for many years. Package selling can facilitate the selling process and put money on
Differentiation is one of the fundamentals to marketing success. The ability to describe the customer benefits you provide will set you apart from the rest
Selling with spec creative is the most effective way to build a successful career in Radio advertising sales. This article will help you learn how
People Don’t Like Spending Money on Advertising! They don’t like spending their money on something they can’t touch and feel. They don’t like spending their
Are you a manager or a leader? As a manager, you have two kinds of time. You have “management time” and “leadership time”. Management time
Our attitude has everything to do with our future success. Consider this saying; “A bad attitude is like a flat tire. If you don’t change
There is no doubt that being in business is difficult. There are many challenges you must face every day. But despite these challenges, American companies
