That’s an old newsroom saying about which stories will be placed at the top of the list for publication or broadcast. It satisfies the natural
In the mid-1930s, at the height of the Great Depression, there weren’t many people with the foresight and courage to start up a new company.
If “nobody listens to Radio anymore”, why then are companies spending money to build and operate more Radio stations?
There are natural laws that govern our world. Just like in life, the Law of Seed Time to Harvest applies to the consumer psychology and
We live in the over communicated society. Experts estimate that the average consumer is bombarded by over 5,000 marketing messages every single day. But now
If you are in advertising sales you have most surely heard someone say “Advertising is a necessary evil”. It is often said in a begrudging
All too many people become victims of their own circumstances. Instead of becoming a victim, we must strive to be a victor. The answer may
A very common mistake small business owners make when they are developing a commercial or advertisement is they try to include too much information. They
The goal of successful advertising is to be known before you are needed. But if you compete in a crowded business category you must also
You just got off the phone after another grueling session with a media buyer who says your Radio station isn’t efficient enough to get on
