From an accountant’s point of view, advertising is not an investment. Advertising is an expense. The cost of advertising is an operating expense. It is
“The Only Easy Day Was Yesterday” That is the motto of the United States Navy’s Sea, Air and Land Forces – commonly known as SEALs.
I was cleaning out the closet and found an unopened box. The box didn’t have any markings so I opened it up to find a
Every now and then, you might feel like people are just piling it on. They just keep dumping more and more dirt on your back until
Do you worry about things? Do you find yourself consumed with worry about things over which you have no control? Just remember “Sufficient unto the
Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google
Despite the clear indications that better times are ahead, many business owners remain cautious about advertising spending their money on advertising, despite the overwhelming evidence
That’s an old newsroom saying about which stories will be placed at the top of the list for publication or broadcast. It satisfies the natural
Just imagine what your sales life would be like if you could gobble up all of the product lines in your market and get rid
