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The Ideal Qualified Prospect
Articles About Advertising

The Ideal Qualified Prospect

High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or

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Man with parachute
Articles About Business

What Color is Your Parachute

The term “golden parachute” describes an agreement between a company and an employee, whereas the employee will receive certain significant benefits if the company terminates

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Man looking at downward graph
Articles About Advertising

Did You Make the Problem Worse

The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to

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Salesperson afraid to call
Articles About Business

Don’t Be Afraid to Call

The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a

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Bakery shop owners open for business
Articles About Advertising

Should I Stop Advertising?

People are asking me if they should cancel their advertising until things get better. In a word, “No!” I say, “If you are not advertising

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Salesperson frustrated with sales trainer
Articles About Business

Time to Rethink Sales “Training”

I don’t use the word training in my work. You train your dog to do the trick or to obey a command. Instead, I educate, I teach salespeople. Recognizing the difference between training and teaching is the first step to improving your team’s skill set and knowledge base.

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Articles About Advertising

Prospecting During a Pandemic

You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders

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Articles About Business

Looking Ahead

As we approach the new year, I want to send you my best wishes for a prosperous 2020 and beyond. Not only do we celebrate

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