Veteran Radio advertising sales executive and Radio sales educator, Spike Santee, has published a new Radio sales education textbook, Professional Radio Advertising Sales. Described as the
Moving leads to prospects to customers through your sales pipeline is the job of the high-performance sales professional. When there is a sales problem, the
79% of marketing leads are never converted to a sale. With a little work, you can make a dramatic improvement in your selling career. Maybe this article can help.
Nobody has found a way to create more time. Are you using your time with your employees effectively? Perhaps this article can be of some help.
Most B2B decision makers start the buying process with a referral. Most people trust recommendation from people they know. Companies that use a referral program report higher conversion rates, higher lifetime customer value and a faster time to close. Here are Four Keys to Better Referrals.
Thanks to new technology that allows researchers to measure the brain’s responses to learning stimuli, the science of learning is advancing faster every day. We
Group meetings are just one of the Four Formal Methods of Communication in a Professional Organization. As a leader within your organization, you can learn how to conduct an effective group meetings that can help you drive team participation and achieve greater objectives.
Are your salespeople getting the training they need to achieve their career goals with your company? According to a worldwide study of over four thousand companies in seventy different countries across twenty different industries, IBM found that eight out of ten corporate leaders feel their employees do receive the training they need to achieve their career goals.
Advertising attribution is the hot topic of the day. Advertisers want to know whether their advertising is working and if they are getting a return
The definition of a Return on Investment (ROI) is the gain or loss generated on an investment relative to the amount of money invested. ROI
