Article Library

Take a break and read all about it

Articles About Business

Reduce Your Turnover

The Gallup Organization estimates that U.S. companies are losing a $1 trillion every year due to voluntary turnover. The most astounding part is that most of the cost of employee turnover is largely company self-inflicted. Learn how easy it can be to reduce your turnover.

Read More
Articles About Advertising

I Don’t Need to Advertise

In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can

Read More
Articles About Advertising

The First Radio Commercial

The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial

Read More
Articles About Advertising

The History of “You”

One of the most exciting aspects of creating effective advertising for our clients is the vast amount of foundational research, and now, compelling brain science,

Read More
The Zone of Doubt and Blame
Articles About Advertising

Is Your Brand Sociable Enough?

For your business brand to be truly social, it takes more than just having a website and asking people to “Like us on Facebook”. Those

Read More
Articles About Advertising

It’s Not About Low Price

Very few business owners we work with, set out to be the low cost provider in their category. So how come there is much focus

Read More
Articles About Advertising

Brain Science in Advertising

When I first entered the world of advertising, I was told “Whoever controls the creative controls the client”. What that means is whoever writes the

Read More

Do you want to build a high-performance organization?

Start building a smarter workforce

How Can I help?

Sign up for my newsletter. I promise to try my best to send you things you can start using Immediately.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Before you go! Sign up for a Free Download!

Three Ways to Rebuild Your Business.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.