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Articles About Advertising

Finding Accountability in Advertising

By now it is becoming abundantly clear, digital display advertising is fraught with fraud and deception. The early promise that digital marketing would bring unprecedented accountability

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Articles About Advertising

Radio, The Original Social Medium

Proctor and Gamble, the worlds largest advertiser recently announced that they were cutting back on their digital advertising budget over concerns about click fraud, non-human

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Radio Really Works
Articles About Advertising

Radio Advertising Really Works

Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have

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Articles About Management

IBM = It’s Better Manually 

Here is an idea for my friends in the car business or anyone in the sales field capturing new leads online. Digital sales tools may

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