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Moneyball Your Sales Team
Articles About Management

Moneyball Your Sales Team

In 2003, Michel Lewis released the book, Moneyball: The Art of Winning an Unfair Game. The central premise of Moneyball is that the collective wisdom

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The Miracle of Miracle Whip
Articles About Advertising

The Miracle of Miracle Whip

The poet and song writer Bob Dylan sang, “The times they are a changin’ in the 1960s but the message still rings true today for

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Now is the Time to Advertise
Articles About Advertising

Now Is The Time to Advertise

Despite the clear indications that better times are ahead, many business owners remain cautious about advertising spending their money on advertising, despite the overwhelming evidence

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The Abundance Mentality
Articles About Motivation

The Abundance Mentality

Don’t be the victim in your current circumstances. There are specific things you can do right now today that will make your personal life, family life and business life better. The decision is yours and decisions have consequences. Deciding to do nothing is a decision with its own consequences.

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The Difference
Articles About Motivation

The Difference

Have you ever wondered what the differences are between people who seem happy and successful and those that seem to struggle through life? It is

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The Leaking Pipe
Articles About Advertising

The Triggering Event

Small business owners are often surprised when they learn that advertising alone, doesn’t make people buy things. It doesn’t cause people to come into their

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The Two Worlds of the Sales Person
Articles About Business

The Two Worlds of the Sales Person

You live in two worlds. The first is your personal world, the world of your family and personal life. The second is the business world,

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The Zone of Doubt and Blame
Articles About Sales And Selling

The Zone of Doubt and Blame

Your new customer, the one you worked so hard to sell, the one that loved their commercial, the one you were so proud of, just

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