Where Is My COVID-19 Playbook?
Ch-Ch-Changes
The New Normal Is Here Now
Twelve Easy Ways to Support Local Business
“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means they are open for business but practicing safety measures and social distancing. If you are in B2B sales, instead of just paying lip service to “being there for your customers,” here are twelve easy things you can do to help your customers right now.
The Customer Needs Reassessment
Dan was considered a successful salesperson. He had an extensive list of customers and significant annual billing. Dan’s clients liked him because he always got them a “deal” with his company. Like most salespeople, Dan saw a dramatic drop in his business when COVID-19 hit. March was rough, April was terrible, and May looks awful. Recently, Dan learned that his biggest customer was now buying from Dan’s competitor. When he called to find out why the customer said they were making new plans and felt like the other vendor was more focused on their unique needs.
Denny’s Plays Marketing Games
Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The international restaurant chain, Denny’s has decided to play games with their marketing and it is a big winner!
You Need a New Commercial Now
Four Keys to Productively Work From Home
Despite reports over the past few years about the benefits of working from home, the current effort to maintain productivity by working from home during the pandemic could backfire and generate a productivity slump that threatens economic growth for years to come, says Stanford economist Nicholas Bloom.
The Ideal Qualified Prospect
High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or can’t buy. High-performance salespeople know they will close more deals and make more money when they know how to identify and pursue the Ideal Qualified Prospect.
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