The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a record number of people filed for unemployment. If you still have a job, you’re dealing with how to be productive from home. And to top it all off, your boss wants you to get on the phone and call your customers!
People are asking me if they should cancel their advertising until things get better. In a word, “No!” I say, “If you are not advertising already, now is the time to get started!”
In recent weeks, I’ve found myself homebound like many other business professionals, more by choice than by circumstance because I’m trying to run my business from home and not travel all over the country like I used to do. With the Internet and modern software tools, I can work with multiple clients, thousands of miles apart in a single day.
You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders or voluntary instructions that restrict your movements. What are you going to do to protect your business?
So you’ve just been notified that your position is being eliminated. The company is going in a different direction. The company is undertaking a reduction in force. No matter what they call it, you’re out of a job. Here are four things to do right now.
As we approach the new year, I want to send you my best wishes for a prosperous 2020 and beyond. Not only do we celebrate a new year but we also celebrate the beginning of a new decade. Sometimes it seems like time is passing way too quickly. I thought this would be a good time to send you some suggestions on how to get the most out of your most valuable non-renewable resource, your time.
Veteran Radio advertising sales executive and Radio sales educator, Spike Santee, has published a new Radio sales education textbook, Professional Radio Advertising Sales. Described as the Complete Course for a Professional Career in Radio Advertising Sales, Santee’s new textbook will guide the new Radio advertising salesperson from their first day on the job to their first annual sales contract in approximately 90 days.
Moving leads to prospects to customers through your sales pipeline is the job of the high-performance sales professional. When there is a sales problem, the most likely reason for the slowdown is an inadequate number of new leads coming into the sales pipeline and or a jam-up of unqualified prospects in the sales pipeline. The solution to both of these problems is within your control.
The sales pipeline is a useful tool for a professional advertising salesperson who wants to start making more money more quickly.
Business today is filled with so much pressure to focus on things that are both important and urgent, things that need to be addressed right now! This hair on fire pressure forces us into reactive behavior based on what needs to be done right now, instead of focusing our energy and resources on developing a more strategic behavior based on our long-term goals. We sometimes feel as if we just move from one emergency to the next, never finding enough time to catch our breath and plan for the future.
Spike Santee Dot Com, LLC
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