Practical, Helpful Ideas You Can Start Using Immediately

Making a Successful Living in Commission Advertising Sales

Making a successful living in advertising sales is fun and lucrative. But some self-imposed obstacles can prevent you from realizing your true potential. This article will help you understand what some of those obstacles are and how to overcome them and reach a higher level of performance.

Your Viewpoint Could Hold You Back

March 23, 2022 Spike Santee Articles About Management, Articles About Motivation No comments

“Is the glass half full, or is the glass half empty?” This question aims to demonstrate that any given situation may be seen differently depending on one’s point of view. As the economy recovers from the impact of the COVID-19 pandemic, perhaps now is the time to ask yourself, “Is my glass half full or half empty?” Your viewpoint could hold you back or propel you forward. If you are struggling right now, please read this article.

Two Brains are Better than One

February 27, 2022 Spike Santee Articles About Management No comments

Science has determined that the human brain poorly stores list information. Of course, the brain can store large amounts of data, but in practical terms, the brain can retain only a fraction of the vast amount of the information consumed in a single day.

A computer is more efficient than the human brain in storing information, but a computer cannot think up an original idea. The human brain is unique in that it can collect, evaluate, and manipulate data and form new original ideas. Look around you. Everything you see was once an idea in the human brain until someone made it a reality.

We are exposed to over 35GB of new information and over 50,000 self-generated thoughts every day. It is no wonder that it is easy to feel overwhelmed, stressed out, and unfocused. If left untreated, we can see a loss of productivity and effectiveness. Thankfully, there is an answer.

Three Ways to Rebuild Your Business After COVID-19

November 8, 2021 Spike Santee Articles About Business, Articles About Management, Articles About Sales And Selling No comments

According to the National Federation of Independent Business (NFIB), 92% of small businesses said they had suffered adverse effects due to the pandemic. Only 5% of those companies surveyed reported suffering no consequences.

If you are like most companies, you have felt adverse effects from the pandemic.

Perhaps you have experienced a slowdown in customer demand for your products or services. Maybe your company is dealing with changes in your customer’s expectations. Most companies are dealing with operations challenges because of health and safety restrictions.

Economic recovery will take time; you must formulate a plan and get started to lessen the financial impact and speed up your recovery.

Four Formal Methods of Communication

October 2, 2020 Spike Santee Articles About Business, Articles About Management, Articles About Teaching And Education In The Workplace No comments

It is four o’clock on Friday afternoon. Your traffic manager about to quit because copy for Saturday’s log still has not been turned in. The salesperson cannot be found. You are about to lose revenue on your best client because the copy is missing. Worse yet, a missing commercial is a chronic problem on Friday. You need an answer and you need it fast!

The Secret to Advertising Success

August 25, 2020 Spike Santee Articles About Advertising, Articles About Business, Articles About Management No comments

I first met Brad when he was advertising for his floral shop on the local Radio station. On my first visit, I was surprised to find such a prolific floral shop in the back of what appears from the street to be an interior design store. Brad wanted to know the secret to advertising success.

Where Is My COVID-19 Playbook?

August 18, 2020 Spike Santee Articles About Motivation No comments

The impact of COVID-19 on our lives is unprecedented. It is unlike any crisis we have faced before. Trying to contain and prevent the spread of the coronavirus is much like playing a game of Whack-A-Mole. But to make matters worse, we don’t know if we even have the right club necessary to win the fight.

Ch-Ch-Changes

August 17, 2020 Spike Santee Articles About Business, Articles About Motivation No comments

David Bowie (1947 – 2016) was a British singer, songwriter, and actor. In his hit song from 1972, Bowie sings, “Ch-ch-changes, turn and face the strange. Ch-ch-changes, just gonna have to be a different man.” Bowie was known for his chameleonic personality, always changing his looks and musical style. But the timeless lyrics of Ch-Ch-Changes represent a rallying cry or a call-to-action for people in the world of COVID-19.

The New Normal Is Here Now

August 12, 2020 Spike Santee Articles About Business, Articles About Sales And Selling No comments

On Monday, August 10, 2020, on CNBC, Mohamed El-Eriean, Chief Economic Adviser at Allianz, a world leader in financial services, warns businesses that there is no magic bullet for doing business in the age of the COVID-19 pandemic. The new normal is here now.

Twelve Easy Ways to Support Local Business

May 1, 2020 Spike Santee Articles About Business, Articles About Motivation, Articles About Sales And Selling 2 comments

“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means they are open for business but practicing safety measures and social distancing. If you are in B2B sales, instead of just paying lip service to “being there for your customers,” here are twelve easy things you can do to help your customers right now.