“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means they are open for business but practicing safety measures and social distancing. If you are in B2B sales, instead of just paying lip service to “being there for your customers,” here are twelve easy things you can do to help your customers right now.
Dan was considered a successful salesperson. He had an extensive list of customers and significant annual billing. Dan’s clients liked him because he always got them a “deal” with his company. Like most salespeople, Dan saw a dramatic drop in his business when COVID-19 hit. March was rough, April was terrible, and May looks awful. Recently, Dan learned that his biggest customer was now buying from Dan’s competitor. When he called to find out why the customer said they were making new plans and felt like the other vendor was more focused on their unique needs.
Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The international restaurant chain, Denny’s has decided to play games with their marketing and it is a big winner!
Despite reports over the past few years about the benefits of working from home, the current effort to maintain productivity by working from home during the pandemic could backfire and generate a productivity slump that threatens economic growth for years to come, says Stanford economist Nicholas Bloom.
High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or can’t buy. High-performance salespeople know they will close more deals and make more money when they know how to identify and pursue the Ideal Qualified Prospect.
You are feeling the effects of the economic slowdown of the COVID-19 pandemic. You are worried about your personal life, your family life, and your professional life. There is so much uncertainty; life today can be downright scary. What are you supposed to do?
The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to cut back or cancel their advertising altogether. As you watch your advertising sales dwindle, and you search for an answer, ask yourself, “Did I make the problem worse?”
The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a record number of people filed for unemployment. If you still have a job, you’re dealing with how to be productive from home. And to top it all off, your boss wants you to get on the phone and call your customers!
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