The term “golden parachute” describes an agreement between a company and an employee, whereas the employee will receive certain significant benefits if the company terminates the employee. These benefits include severance pay, cash bonuses, stock options, or other benefits. Companies created golden parachutes to attract and retain skillful business leaders. But golden parachutes have come to represent excessive compensation regardless of the executive’s performance, even if they are forced out for poor performance, even a scandalous event. If COVID-19 has displaced you, what color is your parachute?
You are feeling the effects of the economic slowdown of the COVID-19 pandemic. You are worried about your personal life, your family life, and your professional life. There is so much uncertainty; life today can be downright scary. What are you supposed to do?
Spike SanteeAn Ill Wind that Blows No One Any Good
The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to cut back or cancel their advertising altogether. As you watch your advertising sales dwindle, and you search for an answer, ask yourself, “Did I make the problem worse?”
The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a record number of people filed for unemployment. If you still have a job, you’re dealing with how to be productive from home. And to top it all off, your boss wants you to get on the phone and call your customers!
In recent weeks, I’ve found myself homebound like many other business professionals, more by choice than by circumstance because I’m trying to run my business from home and not travel all over the country like I used to do. With the Internet and modern software tools, I can work with multiple clients, thousands of miles apart in a single day.
You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders or voluntary instructions that restrict your movements. What are you going to do to protect your business?
So you’ve just been notified that your position is being eliminated. The company is going in a different direction. The company is undertaking a reduction in force. No matter what they call it, you’re out of a job. Here are four things to do right now.
Spike SanteeYou’ve Been Fired! Four Things to Do Now!
As we approach the new year, I want to send you my best wishes for a prosperous 2020 and beyond. Not only do we celebrate a new year but we also celebrate the beginning of a new decade. Sometimes it seems like time is passing way too quickly. I thought this would be a good time to send you some suggestions on how to get the most out of your most valuable non-renewable resource, your time.
Veteran Radio advertising sales executive and Radio sales educator, Spike Santee, has published a new Radio sales education textbook, Professional Radio Advertising Sales. Described as the Complete Course for a Professional Career in Radio Advertising Sales, Santee’s new textbook will guide the new Radio advertising salesperson from their first day on the job to their first annual sales contract in approximately 90 days.
Spike SanteeSpike Santee Publishes Professional Radio Advertising Sales Textbook