I first met Brad when he was advertising for his floral shop on the local Radio station. On my first visit, I was surprised to
Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The
History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you
High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or
The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to
People are asking me if they should cancel their advertising until things get better. In a word, “No!” I say, “If you are not advertising
You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders
Advertising attribution is the hot topic of the day. Advertisers want to know whether their advertising is working and if they are getting a return
The definition of a Return on Investment (ROI) is the gain or loss generated on an investment relative to the amount of money invested. ROI
In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can
