Denny’s Plays Marketing Games
Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The international restaurant chain, Denny’s has decided to play games with their marketing and it is a big winner!
You Need a New Commercial Now
The Ideal Qualified Prospect
High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or can’t buy. High-performance salespeople know they will close more deals and make more money when they know how to identify and pursue the Ideal Qualified Prospect.
Did You Make the Problem Worse
The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to cut back or cancel their advertising altogether. As you watch your advertising sales dwindle, and you search for an answer, ask yourself, “Did I make the problem worse?”
Should I Stop Advertising?
People are asking me if they should cancel their advertising until things get better. In a word, “No!” I say, “If you are not advertising already, now is the time to get started!”
Prospecting During a Pandemic
You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders or voluntary instructions that restrict your movements. What are you going to do to protect your business?
Advertising Attribution
Advertising attribution is the hot topic of the day. Advertisers want to know whether their advertising is working and if they are getting a return on investment. Media want to show attribution in order to sell more advertising.
Return On Investment
The definition of a Return on Investment (ROI) is the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage. This post will help you learn how to calculate an ROI on your advertising.
I Don’t Need to Advertise
In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can handle. For most salespeople this can be especially frustrating because your whole premise for the sales call is to help the business owner grow the business!
Recent Comments