You Need a New Commercial Now

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History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you think you are saving in the short term. Finding the strength, and the money, to stand firm in the face of economic decline is the challenge. Developing the right message is essential.

Spike SanteeYou Need a New Commercial Now
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The Ideal Qualified Prospect

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High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or can’t buy. High-performance salespeople know they will close more deals and make more money when they know how to identify and pursue the Ideal Qualified Prospect.

Spike SanteeThe Ideal Qualified Prospect
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Did You Make the Problem Worse

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The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to cut back or cancel their advertising altogether. As you watch your advertising sales dwindle, and you search for an answer, ask yourself, “Did I make the problem worse?”

Spike SanteeDid You Make the Problem Worse
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Prospecting During a Pandemic

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You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders or voluntary instructions that restrict your movements. What are you going to do to protect your business?

Spike SanteeProspecting During a Pandemic
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I Don’t Need to Advertise

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In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can handle. For most salespeople this can be especially frustrating because your whole premise for the sales call is to help the business owner grow the business!

Spike SanteeI Don’t Need to Advertise
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The First Radio Commercial

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The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The apartment complex was named after Nathaniel Hawthorne, on of America’s great writers.

Spike SanteeThe First Radio Commercial
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