Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google
I talk with hundreds of local business owners every month about their advertising activities. Usually, one of my first questions is about what types of
Package selling has been a staple of the Radio advertising business for many years. Package selling can facilitate the selling process and put money on
Selling with spec creative is the most effective way to build a successful career in Radio advertising sales. This article will help you learn how
Our attitude has everything to do with our future success. Consider this saying; “A bad attitude is like a flat tire. If you don’t change
There is no doubt that being in business is difficult. There are many challenges you must face every day. But despite these challenges, American companies
There are natural laws that govern our world. Just like in life, the Law of Seed Time to Harvest applies to the consumer psychology and
We live in the over communicated society. Experts estimate that the average consumer is bombarded by over 5,000 marketing messages every single day. But now
If you are in advertising sales you have most surely heard someone say “Advertising is a necessary evil”. It is often said in a begrudging
A very common mistake small business owners make when they are developing a commercial or advertisement is they try to include too much information. They
