Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The
History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you
Despite reports over the past few years about the benefits of working from home, the current effort to maintain productivity by working from home during
High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or
The term “golden parachute” describes an agreement between a company and an employee, whereas the employee will receive certain significant benefits if the company terminates
You are feeling the effects of the economic slowdown of the COVID-19 pandemic. You are worried about your personal life, your family life, and your
The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to
The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a
People are asking me if they should cancel their advertising until things get better. In a word, “No!” I say, “If you are not advertising
I don’t use the word training in my work. You train your dog to do the trick or to obey a command. Instead, I educate, I teach salespeople. Recognizing the difference between training and teaching is the first step to improving your team’s skill set and knowledge base.
