The depth and severity of fraudulent digital advertising is growing by the nanosecond, literally! Google removed 100 bad ads per second in 2017!
If you are struggling to grow your business, you may need to rethink your business model. You may need to reinvent yourself like J.C. Penney’s
Fake user accounts are infecting social media like Facebook and Twitter causing the social media giants to admit that the problem is far worse than
By now it is becoming abundantly clear, digital display advertising is fraught with fraud and deception. The early promise that digital marketing would bring unprecedented accountability
Proctor and Gamble, the worlds largest advertiser recently announced that they were cutting back on their digital advertising budget over concerns about click fraud, non-human
In the fast paced world we live in, do you ever hear someone say, “That’s not how we used to do it”? Perhaps you find
Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have
Your company requires you to attend weekly training meetings and then participate in practice sessions. Are you going to sit on the bench or are
As a brand building enthusiast, I’ve been carefully watching as United Airlines tries to repair the self-inflicted damage caused by their decision to forcibly remove
“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with
