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business woman making a list
Articles About Management

The Five Essential Lists in Sales

Science has determined that the human brain poorly stores list information. Of course, the brain can store large amounts of data, but in practical terms,

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Role Play
Articles About Management

Four Keys to Effective Role-Playing

Role-playing is the standard training method in the military, police, fire rescue, and sports. Role-playing is essential in professions where quick decision-making is necessary. That’s

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Your viewpoint could hold you back
Articles About Management

Your Viewpoint Could Hold You Back

“Is the glass half full, or is the glass half empty?” This question aims to demonstrate that any situation may be seen differently depending on

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Spike Santee Sales Training & Leadership Development
Articles About Management

Two Brains are Better than One

Science has determined that the human brain poorly stores list information. Of course, the brain can store large amounts of data, but in practical terms,

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People using devices to communicate
Articles About Business

Four Formal Methods of Communication

It is four o’clock on Friday afternoon. Your traffic manager about to quit because copy for Saturday’s log still has not been turned in. The

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The Ideal Qualified Prospect
Articles About Advertising

The Ideal Qualified Prospect

High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or

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Salesperson afraid to call
Articles About Business

Don’t Be Afraid to Call

The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a

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Salesperson frustrated with sales trainer
Articles About Business

Time to Rethink Sales “Training”

I don’t use the word training in my work. You train your dog to do the trick or to obey a command. Instead, I educate, I teach salespeople. Recognizing the difference between training and teaching is the first step to improving your team’s skill set and knowledge base.

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