If you are struggling to grow your business, you may need to rethink your business model. You may need to reinvent yourself like J.C. Penney’s
Content Is King and the most engaging content, the most entertaining content commands the highest prices.
Here is an idea for my friends in the car business or anyone in the sales field capturing new leads online. Digital sales tools may
As a brand building enthusiast, I’ve been carefully watching as United Airlines tries to repair the self-inflicted damage caused by their decision to forcibly remove
“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with
In 2003, Michel Lewis released the book, Moneyball: The Art of Winning an Unfair Game. The central premise of Moneyball is that the collective wisdom
Despite the clear indications that better times are ahead, many business owners remain cautious about advertising spending their money on advertising, despite the overwhelming evidence
It’s Monday morning, Labor Day Weekend. As I sit here relaxing and planning the week to come, I wonder how many people who complain about
You arrive for the presentation. You set up your materials. You stand and deliver one of your best presentations ever. The prospect nods in agreement
There is an old saying in the news business that “if it bleeds, it leads”. It means the worst news of the day will lead
