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Package Selling
Articles About Advertising

Package Selling – Good or Bad?

Package selling has been a staple of the Radio advertising business for many years. Package selling can facilitate the selling process and put money on

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Spike Santee July 6, 2014

Are You a Manager or a Leader?

Are you a manager or a leader? As a manager, you have two kinds of time. You have “management time” and “leadership time”. Management time

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Spike Santee March 26, 2014

If It Bleeds It Leads

That’s an old newsroom saying about which stories will be placed at the top of the list for publication or broadcast. It satisfies the natural

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Spike Santee January 22, 2014

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