You just got off the phone after another grueling session with a media buyer who says your Radio station isn’t efficient enough to get on the buy, your station isn’t meeting the target Cost Per Point, you need more added value. You feel pretty lousy. Have you ever wondered how they treat the other people they buy from?
Just imagine what your sales life would be like if you could gobble up all of the product lines in your market and get rid of two thirds of your competition. It would be Super Fantastic! You sell all the products lines people want with much less competition than before. That’s exactly what has happened in happened in the Radio business. So why are sales down in the dumps?