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two people greeting each other for the first time.
Articles About Business

Making a Good First Impression

People do business with people they like sooner than with people they don’t like. You must first be likable, then trustworthy. Establishing your credentials as

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Role Play
Articles About Management

Four Keys to Effective Role-Playing

Role-playing is the standard training method in the military, police, fire rescue, and sports. Role-playing is essential in professions where quick decision-making is necessary. That’s

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Competency-based education, sales training, leadership development
Articles About Business

Training for the Next Recession

Most business experts recommend conservative, money saving tactics when facing a tough economic future. Now is not the time to cut back on training. Now is the time to rethink your training and start building a smarter workforce.

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The New Normal Is Here Now

On Monday, August 10, 2020, on CNBC, Mohamed El-Eriean, Chief Economic Adviser at Allianz, a world leader in financial services, warns businesses that there is

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Salesperson conducting a customer needs interview
Articles About Business

The Customer Needs Reassessment

Dan was considered a successful salesperson. He had an extensive list of customers and significant annual billing. Dan’s clients liked him because he always got

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The Ideal Qualified Prospect
Articles About Advertising

The Ideal Qualified Prospect

High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or

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