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Articles About Advertising

Did You Make the Problem Worse

The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to

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Salesperson afraid to call
Articles About Business

Don’t Be Afraid to Call

The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a

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Articles About Advertising

Prospecting During a Pandemic

You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders

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Articles About Business

Looking Ahead

As we approach the new year, I want to send you my best wishes for a prosperous 2020 and beyond. Not only do we celebrate

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Articles About Motivation

Four Words Sellers Should Never Use

Moving leads to prospects to customers through your sales pipeline is the job of the high-performance sales professional. When there is a sales problem, the

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Four Keys to Better Pipeline Management
Articles About Business

Four Keys to Better Pipeline Management

79% of marketing leads are never converted to a sale. With a little work, you can make a dramatic improvement in your selling career. Maybe this article can help.

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Four Keys to Better Referrals
Articles About Business

Four Keys to Better Referrals

Most B2B decision makers start the buying process with a referral. Most people trust recommendation from people they know. Companies that use a referral program report higher conversion rates, higher lifetime customer value and a faster time to close. Here are Four Keys to Better Referrals.

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Articles About Business

Four Keys to Self Improvement

Thanks to new technology that allows researchers to measure the brain’s responses to learning stimuli, the science of learning is advancing faster every day. We

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Happy Employees
Articles About Management

Four Keys to Better Meetings

Group meetings are just one of the Four Formal Methods of Communication in a Professional Organization. As a leader within your organization, you can learn how to conduct an effective group meetings that can help you drive team participation and achieve greater objectives.

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