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Articles About Business

Four Keys to Better Training

Are your salespeople getting the training they need to achieve their career goals with your company? According to a worldwide study of over four thousand companies in seventy different countries across twenty different industries, IBM found that eight out of ten corporate leaders feel their employees do receive the training they need to achieve their career goals.

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Articles About Advertising

I Don’t Need to Advertise

In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can

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Articles About Advertising

The History of “You”

One of the most exciting aspects of creating effective advertising for our clients is the vast amount of foundational research, and now, compelling brain science,

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Articles About Advertising

It’s Not About Low Price

Very few business owners we work with, set out to be the low cost provider in their category. So how come there is much focus

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Articles About Advertising

Digital Fraud Is Getting Worse

The depth and severity of fraudulent digital advertising is growing by the nanosecond, literally! Google removed 100 bad ads per second in 2017!

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Articles About Business

You CAN Reinvent Yourself

If you are struggling to grow your business, you may need to rethink your business model. You may need to reinvent yourself like J.C. Penney’s

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Articles About Management

IBM = It’s Better Manually 

Here is an idea for my friends in the car business or anyone in the sales field capturing new leads online. Digital sales tools may

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