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Moneyball Your Sales Team
Articles About Management

Moneyball Your Sales Team

In 2003, Michel Lewis released the book, Moneyball: The Art of Winning an Unfair Game. The central premise of Moneyball is that the collective wisdom

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The Two Worlds of the Sales Person
Articles About Business

The Two Worlds of the Sales Person

You live in two worlds. The first is your personal world, the world of your family and personal life. The second is the business world,

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The Zone of Doubt and Blame
Articles About Sales And Selling

The Zone of Doubt and Blame

Your new customer, the one you worked so hard to sell, the one that loved their commercial, the one you were so proud of, just

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What is Affordable Advertising
Articles About Advertising

What is Affordable Advertising?

The other day I saw a young man in blue jeans and a worn out polo shirt walking down the street holding up a small sign

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The Dangers of Discounting
Articles About Business

The Dangers of Discounting

If you think advertising a discount price on your products and services is a good way to drive new traffic into your business, think again.

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Using the Phone to Set Appointments
Articles About Sales And Selling

Using the Phone to Set Appointments

Using the telephone to set appointments can be a challenge because it’s easy for the prospects to dodge our efforts to contact them. They are

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Easy to Swallow
Articles About Advertising

Easy to Swallow, Easy to Follow

Successful selling is all about building and nurturing relationships with new prospects. But the field is crowded with other sales people selling the same product

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