It’s Monday morning, Labor Day Weekend. As I sit here relaxing and planning the week to come, I wonder how many people who complain about
You arrive for the presentation. You set up your materials. You stand and deliver one of your best presentations ever. The prospect nods in agreement
Your company has been around for a while, in this case, for more than 110 years. You still carry the same products that you once
You have a prospect you want to see. They represent a good opportunity because they are doing business with your competitors but not with you.
When your prospect says “No” to your offer, that is not the end of your selling efforts. When your prospect says “No” to your offer,
Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google
Differentiation is one of the fundamentals to marketing success. The ability to describe the customer benefits you provide will set you apart from the rest
People Don’t Like Spending Money on Advertising! They don’t like spending their money on something they can’t touch and feel. They don’t like spending their
If you are in advertising sales you have most surely heard someone say “Advertising is a necessary evil”. It is often said in a begrudging
You just got off the phone after another grueling session with a media buyer who says your Radio station isn’t efficient enough to get on
