Professional Radio Advertising Sales

$29.95

Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide a new Radio advertising salesperson from their first day in the Radio station to their first annual contract within 90 days. This is an all-inclusive guide that details every step in the professional selling process for Radio advertising. The book includes detailed descriptions of goal setting, prospecting, interviewing, appointment setting, qualifying, presenting, closing and customer service.

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Description

Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide a new Radio advertising salesperson from their first day in the Radio station to their first annual contract within 90 days.

Using a special skill-stacking formula, the author teaches how to master each skill in his successful sales process in the proper sequence. Special attention is devoted to the science of successful Radio advertising with an emphasis on the psychology of consumer behavior, the mathematics of scheduling, and the brain science involved in writing emotionally engaging commercials. This is a must-have resource for anyone seeking to make more money more quickly in Radio advertising sales.

This is an all-inclusive guide that details every step in the professional selling process for Radio advertising. The book includes detailed descriptions of every step in the professional selling process:

  • Welcome to Radio Advertising Sales
  • Radio Station Organization
  • The Four Keys to Advertising Success®
  • Goal Setting
  • Building Your Account List
  • Prospecting
  • Qualifying a Lead
  • The ABCs of a Qualifying a Prospect
  • Setting Appointments
  • Customer Needs Assessment
  • Co-Op Advertising
  • Building Your Presentation
  • Return On Investment
  • Developing the Advertising Schedule
  • Writing the Creative Message
  • Presenting Your Proposal
  • Reaching Agreement
  • Customer Service
  • Digital Advertising Products

 

Reviews

You’re in good hands with Spike Santee. He knows Radio and how to sell it as well as anyone on earth. If you pay close attention, study what he tells you, and do what he says (even if its uncomfortable) you will win big. – B. Eric Rhoads, Founder of Radio Ink Magazine

 

Content is king and the ability to sell that content is essential. If you want a great look at how to guide yourself or your staff for lasting sales success, you must read Professional Radio Advertising Sales by Spike Santee. It’s a no-brainer on how to up your game. – Joel Denver, President/Publisher, AllAccess.com

 

Most salespeople don’t read sales books anymore. That’s why everything is a “secret” of success to them. Spike Santee is a Radio pro who shares his experience and equips you with the knowledge, skills and attitudes that will set you up for a fulfilling and successful career in Radio advertising sales. – Chris Lytle, Author of The Accidental Salesperson

 

I’ve devoted my life to helping people grow and prosper through professional training. I’ve known Spike Santee for many years. Based on Spike’s experience, expertise (and collection of bow ties), if Spike wrote it, you should read it! – Mark Levy, CRME, President Revenue Development Resourses, Inc.

Additional information

Weight 32 oz
Dimensions 11 × 8.5 × 1 in

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