Description

You need some way to break through the perception that you offer no value to the prospect and illustrate to that prospect that it would be in fact, worth their while to meet with you, even if for a moment or two. You need a way to articulate just how professional and well trained you are and that your company does provide exactly the kind of value the prospect is looking for.

Why not give the Ten-Day Letter Campaign a try? This is an effective way to demonstrate why you and your company should be the prospects primary vendor.

The Ten-Day Letter is a series of ten letters, one each from you and nine other people within your organization. The letters are sent to the prospect, one after another over ten consecutive business days. Each letter is a personal letter from you and your colleagues describing what each one of you do in your organization and the role each person plays in providing value for the prospect.

This is not an email campaign. The Ten-Day Letter Campaign uses the United States Postal Service and a good old-fashioned letter.

Depending on the structure of your organization, pulling together your department heads or team leaders into a collaborative effort to market to a target customer has a powerful effect on presenting a unified team deserving of at least an appointment to see if the two companies are a match. You can easily adopt the Ten-Day Letter Campaign to your organization with great results.

P.S. Make sure you know how to print an envelope on your computer printer. Don’t type a nice letter and then hand-address the envelope. Don’t kid yourself into thinking the hand-addressed envelope of a typed letter is “more personal.” If that is the case, hand-write the letters too!

Give it a try. Even if your Ten-Day Letter Campaign requires a rewrite, the idea alone is worth a try.