The Four Keys to Advertising Success® Book


The Four Keys to Advertising Success® is a one-hour guide to successful local advertising strategies written specifically for the small business owner. Based on hundreds of interviews with local business owners, The Four Keys is an essential guide on what works and why in local advertising. The book is autographed by the author. Specify to whom at check out in the special instructions.



The Four Keys to Advertising Success® eBook is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common-sense techniques used by thousands of satisfied business owners.

When you order the paperback book, the author will personally autograph it for you. Just include how you want it made out in the special instructions at checkout.

A Short, helpful, profound book that documents the pitfalls as well as the principles of local advertising. Groupon groupies, in particular, should read The Four Keys.” – Al Ries, co-author, War in the Boardroom

“It’s an easy to read book that pulls together a lot of good thinking that is invaluable for operating in a very competitive world.” – Jack Trout, author, Repositioning

“If I were a media rep I’d buy this book and give it to every one of my customers to help them understand what works and why when it comes to making their advertising succeed.” – B. Eric Rhoads, Publisher RADIO INK magazine

“The Four Keys to Advertising Success will make you and your business successful sooner. Read and re-read it before your competitors do.” – Chris Lytle, author of The Accidental Salesperson and the Accidental Sales Manager.

“A slim and elegant advertising how-to for local advertisers. Jargon free, this highly useful, readable and practical guide covers all the best practices to succeed at advertising your local business. Crisp and brisk.” – Pierre Bouvard, Chief Insights Officer, Cumulus Media / Westwood One



Additional information

Weight 6 oz
Dimensions 9.5 × 6.5 × .25 in


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