If this is your first selling job in Radio advertising sales, this course is for you. If you have been in Radio advertising sales for some time and you want to step up to the next level of professional selling, this course if for you too. This Profession of Advertising Sales course is for anyone who wants to get ahead quickly and start making more money faster. You will learn how to build a professional career in Radio advertising sales. You will be able to fulfill the dreams you have for your personal life, your family life, and your professional life.
You will learn the professional way to sell Radio advertising by combining classroom time with sales activities time in on-the-job training. You begin putting your learning to work the very same week through assignments, exercises, and client activities. You will learn new skills you can start using immediately in the professional selling process.
This course is not just a few videos and a couple of quizzes. This course is a learn-by-doing course.
This course begins with a live lecture in every class. There are reading assignments, quizzes, homework, and lab work. Your homework will involve prospecting for new leads, setting appointments, conducting prospect interviews, building presentations, calculating ROI, presenting your proposal, reaching an agreement, and customer service.
I practice a Competency-Based Education curriculum on my eLearning site. The competency-based education (CBE) approach allows you to advance based on your ability to master a skill or competency at your own pace.
Your progress through your coursework is based on your ability to prove you have mastered competencies—the skills, abilities, and knowledge required in each area of study. You do this by passing assessments after you’ve reviewed the learning resources. However long it takes you to master the material is unique to you.
Here is a description of each of the 19 classes included in the course.