Most salespeople are excited about the products they sell and the company they represent. However, many hesitate to admit they make a living as a
I first met Brad when he was advertising for his floral shop on the local Radio station. On my first visit, I was surprised to
History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you
The definition of a Return on Investment (ROI) is the gain or loss generated on an investment relative to the amount of money invested. ROI
One of the most exciting aspects of creating effective advertising for our clients is the vast amount of foundational research, and now, compelling brain science,
Very few business owners we work with, set out to be the low cost provider in their category. So how come there is much focus
When I first entered the world of advertising, I was told “Whoever controls the creative controls the client”. What that means is whoever writes the
A lot of users are no longer so in “Like” with Facebook. Some 42% of Americans 18+ say they have “taken a break” from checking the social media platform for several weeks or more, while 26% have deleted the Facebook app from their cellphone.
Here is another story that questions the veracity of social media advertising claims. Danielle Singer is a psychotherapist at Therapy Threads, a natural aromatherapy fashion
Zig Ziglar likes to describe selling as a transfer of emotions. If we, as professional salespeople, can get our prospects as excited about our product
