The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The apartment complex was named after Nathaniel Hawthorne, on of America’s great writers.
Imagine you are on a large stage with one thousand people in the audience and you have a chance to tell them all about your business and give them a reason why they should come and shop with you.
What would you say? Oh, and another thing. Your time is limited. In this example, you have sixty seconds.
Lets begin with some good news. Many lower-income Americans are finally feeling more flush a decade after the recession, say shoppers and retail executives. Lower gas prices and rising hourly wages are giving them extra cash to spend, a boon for Walmart Inc., second-tier mall owners and other retailers that count on them for a large percentage of their sales.
Recent Comments