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Emotional Selling Team
Articles About Motivation

Emotional Selling

Most salespeople are excited about the products they sell and the company they represent. However, many hesitate to admit they make a living as a

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Picture of a plane flying across the skies.
Articles About Advertising

You Need a New Commercial Now

History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you

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Radio Really Works
Articles About Advertising

Return On Investment

The definition of a Return on Investment (ROI) is the gain or loss generated on an investment relative to the amount of money invested. ROI

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Articles About Advertising

The History of “You”

One of the most exciting aspects of creating effective advertising for our clients is the vast amount of foundational research, and now, compelling brain science,

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Articles About Advertising

It’s Not About Low Price

Very few business owners we work with, set out to be the low cost provider in their category. So how come there is much focus

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Articles About Advertising

Brain Science in Advertising

When I first entered the world of advertising, I was told “Whoever controls the creative controls the client”. What that means is whoever writes the

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Articles About Advertising

Not In “Like” with Facebook Any More

A lot of users are no longer so in “Like” with Facebook. Some 42% of Americans 18+ say they have “taken a break” from checking the social media platform for several weeks or more, while 26% have deleted the Facebook app from their cellphone.

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Articles About Motivation

Selling Radio With Emotion

Zig Ziglar likes to describe selling as a transfer of emotions. If we, as professional salespeople, can get our prospects as excited about our product

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