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Articles About Advertising

Keeping Your Brand Fresh and Relevant

Your company has been around for a while, in this case, for more than 110 years. You still carry the same products that you once

Spike Santee October 28, 2014

Are You Known Before You Are Needed?

Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google

Spike Santee September 3, 2014

The Ladder of Importance

The goal of successful advertising is to be known before you are needed. But if you compete in a crowded business category you must also

Spike Santee October 14, 2013

Advertising Is Not an Investment

From an accountant’s point of view, advertising is not an investment. Advertising is an expense. The cost of advertising is an operating expense. It is

Spike Santee October 9, 2013

Article Library

Take a break and read all about it

Keeping Your Brand Fresh and Relevant

Are You Known Before You Are Needed?

The Ladder of Importance

Advertising Is Not an Investment

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