I first met Brad when he was advertising for his floral shop on the local Radio station. On my first visit, I was surprised to find such a prolific floral shop in the back of what appears from the street to be an interior design store. Brad wanted to know the secret to advertising success.
In Radio advertising sales, you will inevitably encounter a
prospect who says they don’t need to advertise because they have all the
business they can handle. For most salespeople this can be especially
frustrating because your whole premise for the sales call is to help the
business owner grow the business!