consumer psychology - Spike Santee

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Brain Science in Advertising

When I first entered the world of advertising, I was told “Whoever controls the creative controls the client”. What that means is whoever writes the

Spike Santee November 19, 2018

Articles About Advertising

The Triggering Event

Small business owners are often surprised when they learn that advertising alone, doesn’t make people buy things. It doesn’t cause people to come into their

Spike Santee February 5, 2017

Article Library

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Brain Science in Advertising

The Triggering Event

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