According to the National Federation of Independent Business (NFIB), 92% of small businesses said they had suffered adverse effects due to the pandemic. Only 5% of those companies surveyed reported suffering no consequences.
If you are like most companies, you have felt adverse effects from the pandemic.
Perhaps you have experienced a slowdown in customer demand for your products or services. Maybe your company is dealing with changes in your customer’s expectations. Most companies are dealing with operations challenges because of health and safety restrictions.
Economic recovery will take time; you must formulate a plan and get started to lessen the financial impact and speed up your recovery.
Spike SanteeThree Ways to Rebuild Your Business After COVID-19
History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you think you are saving in the short term. Finding the strength, and the money, to stand firm in the face of economic decline is the challenge. Developing the right message is essential.
You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders or voluntary instructions that restrict your movements. What are you going to do to protect your business?