History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you think you are saving in the short term. Finding the strength, and the money, to stand firm in the face of economic decline is the challenge. Developing the right message is essential.
You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders or voluntary instructions that restrict your movements. What are you going to do to protect your business?