“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means
Here is an idea for my friends in the car business or anyone in the sales field capturing new leads online. Digital sales tools may
As a brand building enthusiast, I’ve been carefully watching as United Airlines tries to repair the self-inflicted damage caused by their decision to forcibly remove
“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with
When your prospect says “No” to your offer, that is not the end of your selling efforts. When your prospect says “No” to your offer,
