Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have to respond by saying, not much. First of all, AM and FM radio listenership is at record levels. There are more people listening to AM and FM radio than at any other time in history. There are nine times more people listening to terrestrial radio than listen to satellite radio. Internet radio listening is a mere fraction of terrestrial radio. There are over 15,000 full-power commercial radio stations on the air in the United States and more being built all the time.
You just got off the phone after another grueling session with a media buyer who says your Radio station isn’t efficient enough to get on the buy, your station isn’t meeting the target Cost Per Point, you need more added value. You feel pretty lousy. Have you ever wondered how they treat the other people they buy from?