Articles About Advertising Four Keys to Emotional Engagement Imagine you are on a large stage with one thousand people in the audience and you have a chance to tell them all about your Read More Spike Santee January 22, 2019
Articles About Advertising Radio Advertising Really Works Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have Read More Spike Santee July 8, 2017
Articles About Advertising A Better Way to Buy Radio Advertising You just got off the phone after another grueling session with a media buyer who says your Radio station isn’t efficient enough to get on Read More Spike Santee October 13, 2013