The other day I saw a young man in blue jeans and a worn out polo shirt walking down the street holding up a small sign for a local business. The sign had a advertising message about what the business had to offer. I knew from experience that the business owner probably thought they were doing some affordable advertising, but what were they really accomplishing?
Our attitude has everything to do with our future success. Consider this saying; “A bad attitude is like a flat tire. If you don’t change it you’ll never go anywhere.” Here is the story of the two shoe salesmen who were sent to Africa to open up some new markets.
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A very common mistake small business owners make when they are developing a commercial or advertisement is they try to include too much information. They desire to include lots of facts and figures. They want to list all of the features they offer. They often overlook the reasons why a consumer would pick them to help them with a need or desire. The reasons why are the very core of a compelling and engaging commercial message.
Spike SanteeEmotionally Engaging Commercials Work Better