Your Viewpoint Could Hold You Back

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“Is the glass half full, or is the glass half empty?” This question aims to demonstrate that any given situation may be seen differently depending on one’s point of view. As the economy recovers from the impact of the COVID-19 pandemic, perhaps now is the time to ask yourself, “Is my glass half full or half empty?” Your viewpoint could hold you back or propel you forward. If you are struggling right now, please read this article.

Spike SanteeYour Viewpoint Could Hold You Back
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Emotionally Engaging Commercials Work Better

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A very common mistake small business owners make when they are developing a commercial or advertisement is they try to include too much information. They desire to include lots of facts and figures. They want to list all of the features they offer. They often overlook the reasons why a consumer would pick them to help them with a need or desire. The reasons why are the very core of a compelling and engaging commercial message.

Spike SanteeEmotionally Engaging Commercials Work Better
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