Emotionally Engaging Commercials Work Better

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A very common mistake small business owners make when they are developing a commercial or advertisement is they try to include too much information. They desire to include lots of facts and figures. They want to list all of the features they offer. They often overlook the reasons why a consumer would pick them to help them with a need or desire. The reasons why are the very core of a compelling and engaging commercial message.

Spike SanteeEmotionally Engaging Commercials Work Better
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