To Sell Long Term, Don’t Use Short Term Data

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The annual contract is the coveted achievement for the advertising sales person. Getting an annual contract from a customer signifies to some extent that the advertising sales person and the advertiser have reached a meeting of the minds on one of the most basic fundamentals of effective advertising, having a consistent plan and sticking with it for the long term.

Spike SanteeTo Sell Long Term, Don’t Use Short Term Data
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