What Part of NO Don’t You Understand

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When your prospect says “No” to your offer, that is not the end of your selling efforts. When your prospect says “No” to your offer, that is just the beginning of your selling efforts. Your sales job is just getting underway. But now, to take your selling efforts to the next level you must learn how to translate the “No” response you just heard into the real reason the prospect hasn’t yet said “Yes”.

Spike SanteeWhat Part of NO Don’t You Understand
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That’s Exactly Why I’m Calling

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People Don’t Like Spending Money on Advertising! They don’t like spending their money on something they can’t touch and feel. They don’t like spending their money on something that is difficult to understand. They don’t like spending their money on something that doesn’t generate an immediate return. That’s exactly why I’m calling!

Spike SanteeThat’s Exactly Why I’m Calling
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