Most salespeople are excited about the products they sell and the company they represent. However, many hesitate to admit they make a living as a
Zig Ziglar likes to describe selling as a transfer of emotions. If we, as professional salespeople, can get our prospects as excited about our product
In the fast paced world we live in, do you ever hear someone say, “That’s not how we used to do it”? Perhaps you find
Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have
Recently, an experienced Radio manager was describing the relationships between the stations within his cluster by using terms like “the big dog” and “a little
The annual contract is the coveted achievement for the advertising sales person. Getting an annual contract from a customer signifies to some extent that the
Package selling has been a staple of the Radio advertising business for many years. Package selling can facilitate the selling process and put money on
