Making a successful living in advertising sales is fun and lucrative. But some self-imposed obstacles can prevent you from realizing your true potential. This article will help you understand what some of those obstacles are and how to overcome them and reach a higher level of performance.
Spike SanteeMaking a Successful Living in Commission Advertising Sales
The goal of successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other words, there are two kinds of advertising, active or passive.
Active advertising, like Radio advertising, builds Top of Mind Awareness.
Spike SanteeThe Future of Search is a Radio Commercial
Selling Radio advertising can be a rewarding career both professionally and financially because you are helping build the American dream. Your customers are business owners who are pursuing their dream of building a business that will grow and prosper. As a Radio advertising sales person you can help them achieve those dreams by helping them find new customers and keep their advertising costs down.