“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means they are open for business but practicing safety measures and social distancing. If you are in B2B sales, instead of just paying lip service to “being there for your customers,” here are twelve easy things you can do to help your customers right now.
Business owners want three things, more in-store traffic, more customers coming to their website, and more people signing up for their email list. You can help them accomplish all three in just a few minutes of your time. They will appreciate your efforts, and it will enhance your relationship.
- Call your customer on the phone and find out how they are doing. US Bank has been calling customers to find out how their customers are doing. If a national bank can organize a call-out to customers, so can you.
- If you are going to buy something within your customer’s product category, buy it from your customer first. Some salespeople are afraid to do this in case something is wrong with the purchase; they won’t feel comfortable going back to their customers for a resolution.
- Don’t ask for a discount.
- Visit your customer’s website and share it on your social media accounts. Sharing your customer’s site on your social media will introduce them to all of your social media connections.
- Post a positive review on your customer’s website. If they don’t have a comment section on their site, find their Google Business Page and leave a comment there. Post a comment on their Facebook page, Yelp, or other appropriate websites.
- Follow your customer on their social media platforms. You will help your customer build their audience, and you’ll stay up-to-date on their latest news.
- Like and make positive comments on their posts. These posts will show up in your timeline, and your circle of friends and contacts will see them. Your feedback will help attract more people to your customer’s postings.
- Share and repost their posts on your social media. The recommendation is one of the most powerful forces in marketing. Your friends will have a positive impression of your customer simply because they have a favorable opinion of you. Your friends trust you, the messenger, they will trust your customer.
- If you see your customer post something of interest to someone else, tag that friend on that post.
- If your customer is having an event, reshare that event or activity on your social media channels.
- If your customer has a Pinterest or Instagram page, like, pin and reshare with your social media friends.
- If you find a spelling error or a broken link on their website or social media posts, let them know. They will be glad you did.
For many small business owners, what they share on their website and social media reflects their feelings about their business. As they craft these public posts, they are expressing themselves in the best way they can. Help them spread that message through your network of friends and acquaintances.
Little things mean a lot, and they do make a difference.
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